New 3Corações Cappuccino package uses Aptar's BAP technology

The new packet, featuring a welded-on closure and pull band, offers convenience and functionality for food packaging. Photo - Aptar

Aptar brings to Brazil a highly avant-garde technology that offers convenience and functionality for nutrient packaging — Bonded Aluminum to Plastic, or BAP. This engineering, which is told to be make new in Brazil, will be featured on the new packaging of national favorite Cappuccino 3Corações. For the development of this new bundle, Aptar and 3Corações surveyed cappuccino consumers and identified 3 principal areas of focus in regards to the consumption experience – a tight seal between the closure and canteen, ease of opening and closing, and a wide opening for easy to access to the content – all of which are addressed with this new package.

Tight seal

According to Aptar, designed for the well-nigh diverse food categories, BAP, every bit its name suggests, is made of plastic and aluminum. In the manufacturing process, the aluminum foil is welded to the plastic of the cap and, after filling, is welded back onto the container itself. This claims to give the lid a perfect seal, ensuring optimum food preservation and preventing leaks. Considering the lid is attached to the package and cannot be separated, it is easier to maintain the production'south hygiene and integrity.

Ease of opening

Easy to open and shut, the cap, which has a flip-top lid, is integrated directly into the package. Together, they form a one-piece solution, with fewer removable and dispensable parts. Aptar said opening the packet is at present more convenient and intuitive, thanks to the ergonomic pull ring attached to the aluminum foil and comes out in ane piece, leaving no sharp edges. This improves the apply of occasion for consumers of all ages and leaves them with an enjoyable packaging feel.

Wide opening

Due to BAP technology, a screw thread was no longer needed. The neck finish was made more comprehensive, following the container's design and assuasive for easier access to the product. Considering the product is easier to access, this change in neck size as well helps subtract the amount of wasted product.

Ergonomic, intuitive, modern, and reliable, the BAP technology offers a range of positive experiences, calculation convenience and practicality to consumers' daily lives. The technology was summed up by consumers in a focus group in a unmarried word – surprising. Co-ordinate to enquiry, the new pattern made the parcel more visually attractive and increased brand visibility at the bespeak of sale, both on the shelves and in eCommerce channels.

In terms of manufacturing, BAP brings better efficiency to the product lines of Grupo 3Corações, optimizing – and even eliminating – steps in the cappuccino manufacturing process. The elimination of the screw thread fabricated the packages xvi% lighter and fabricated for easier accommodation at the points of sale. Due to the improved design, which uses less plastic, 3Corações estimates an annual 40-ton plastic reduction with the new packaging compared to the previous design. Some other key factor is harmonizing a single cap for the two container sizes (200g and 400g). Since it too serves both versions of the production packaging, reducing the need to command unlike inventories.

According to Aptar, engineering as well contributed positively to the equity of the brand, increasing sensation, and strengthening the positioning of the 3Corações Grouping every bit a leader in the manufacturing of cappuccinos in Brazil. "We were able to develop a completely customized solution that brought greater convenience to the final consumer. We kept the classic elements of the brand, such as color, layout base and heart shape", explains Gisele Sousa, president of Aptar Nutrient + Potable for Latin America.

"3Corações cappuccino has been an innovative product since its launch more than than 25 years ago. The middle shape, a very important icon of the make, reinforces the ties we maintain with our consumers, which endorses us with each repeat buy. With a sophisticated simplicity, we hope to surprise the consumer with this new packaging, the outcome of tireless and passionate work", highlights Lucila Garcia, executive managing director of research and evolution at Grupo 3Corações. "With the launch of BAP, Aptar continues to transform product categories, making people's lives easier and increasingly asserting itself as an innovative, bold and confusing visitor. Surprising is our purpose", concludes Gisele Sousa.

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Source: https://packagingsouthasia.com/application/3coracoes/

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